About the Song
“What Now My Love” is a classic song that was performed by Elvis Presley in the 1973 concert special “Aloha from Hawaii Via Satellite.” The concert was broadcast live on January 14, 1973, and it remains one of Elvis’s most iconic performances.
The song “What Now My Love” was originally written in French as “Et maintenant” by composer Gilbert Bécaud and lyricist Pierre Delanoë. It was later translated into English by Carl Sigman. The English version gained popularity when it was recorded by artists like Shirley Bassey and Sonny & Cher before Elvis Presley included it in his repertoire.
In Elvis’s rendition during the “Aloha from Hawaii” concert, he delivered a powerful and emotional performance of the song. The concert itself was a milestone in his career, being the first live concert broadcast via satellite, reaching an estimated 1.5 billion viewers worldwide.
The song itself reflects on lost love and heartbreak, and Elvis’s rendition added his unique vocal style and stage presence, making it a memorable part of the concert and a fan favorite.